Online Marketing » Overview
Success begins with a clear understanding of the online marketing strategies at your disposal.
Strictly speaking, online marketing consists of any marketing strategy or tactic that utilizes the Internet to attract customers to your business.
We group our online marketing services into four (4) key areas, each of which serves a specific role in driving targeted, qualified traffic to your website, which in turn can be converted into new customers. Any one of these 4 services can be purchased individually, or you can purchase an online marketing package:
- Search Engine Marketing (SEM) » SEM is about getting your website found on the major search engines (Google, Bing/MSN, Yahoo!). SEM is further broken up into "Paid" and "Organic" search engine marketing activities and includes Search Engine Optimization (SEO) and website submission services. SEM campaigns will also often include social media, business blogging, and email marketing.
- Social Media » Social media is about leveraging sites like Facebook, Twitter, LinkedIn, MySpace, and Online Web Forums to interact with your existing and target customer base, and drive traffic to your website. Social Media also helps build link popularity and credibility for your website. We typically include social media strategies as part of our Search Engine Marketing (SEM) service, but because it's such a poorly understood area, we've broken out some information here for you.
- Business Blogging » Business blogging (also called corporate blogging) is another method of interacting with your existing or target customer base to help build link popularity, search engine ranking enhancements, and credibility for your website. It is technically a component of your social media strategy, and yes, you should be blogging no matter what your business is. We'll give you the tools you need and teach you how to utilize your blog to drive traffic to your website.
- Email Marketing » Email marketing is about continuous communication with your existing or target customer base so that you remain first on their minds when they are ready to buy. Email marketing is the most cost-effective marketing technique there is and a key component to a well-rounded online marketing strategy.
Your online marketing strategy may consists of some or all of these activities. Ultimately it depends on your business, your objectives, and yes, your budget. Request a quote or call us for a free consultation.top
Take The Next Step
After you've placed your order, a marketing agent will follow-up with you to walk you through the next steps to getting your project rolling. You interact with real people!
If the option to purchase a service directly through our website is not presented then that means the service can only be provided via a custom quote. In this case, please contact us via our request-a-quote form, or call us, and we will be happy to help you out.
Also, if you don't feel comfortable ordering directly online, then you can also request-a-quote and a real person will be happy to follow-up with you.top