Organic Search Engine Marketing Details

The following tables illustrates many of the core activities associated with an "Organic" (natural) Search Engine Marketing (SEM) campaign.

The size of your online marketing budget does factor into the degree to which the various tactics are applied to your campaign and therefore the rate at which results can be expected. Some items may not be applicable to your particular campaign as we will customize to best optimize your investment.

Arrowtop

Setup and Development
Monthly Management
  • Site / Needs Analysis
  • Industry Analysis
  • Keyword Research & Analysis
  • Competitor Analysis
  • Search Engine Optimization (SEO) (Website Optimization)
  • Preferred Content Authoring
  • Landing Page Development
  • Integration of Google Analytics with Website (traffic analyzer)
  • XML Sitemap Creation
  • Search Engine Submission to Hundreds of Search Engines
  • Link Popularity Research & Analysis
  • Online Position Reporting - SEM Reports
  • Competitor Monitoring & Reporting
 
  • Monthly Search Engine Submission to Key Engines
  • Monthly Online Position Reporting - SEM Reports (report frequency may vary depending on your budget)
  • Monthly Competitor Monitoring & Reporting
  • Ongoing Preferred Content Maintenance
  • Ongoing SEO Support
  • Ongoing Link Popularity Research & Expansion
  • Ongoing Landing Page Development
  • Ongoing Preferred Content Authoring

As you can see, there are many activities involved in optimizing your website so that it gets ranked as high as possible on search engines like Google. Basically though, we do all the activities required to optimize your website according to keywords related to your business, while still keeping it looking professional and clean, so that your website attracts new business.

We provide you with online reports so you can track the results and continue to evaluate us, your campaign, and the results.

Arrowtop