web design

First Step » Define Your Objectives

When done the New Prodigy way, your website will be a central component to your sales and marketing, and a tool that wins you business.

Poor design, irrelevant content, an inconsistent or unfocused message, and an undefined purpose can all contribute to a failed website which in turn means wasted time, wasted money, wasted human resources, and finally, wasted opportunity in the form of lost customers who go to the competition.

The key first step to avoiding such pitfalls is defining the objectives for your website so that we can design it with purpose.

Here are some possible objectives for a website, see if any of these might apply to you. The objective of our website is to...

  • Talk about my company, our products, and our services.
  • Educate about our industry.
  • Distribute our sales material.
  • Build awareness about our company (brand awareness).
  • Increase the number of people that see our brand.
  • Increase the number of people visiting our store.
  • Sell our products and services online.

  • Increase revenues.
  • Provide an interactive feature for our vendors.
  • Provide an interactive feature for our customers.
  • Allow us to communicate with our employees, vendours, or clients.
  • Promote sale or special offers we are running.
  • Build credibility and professionalism with our potential and existing customers.

As you can see, there are many possible objectives for a website, many of which may overlap with one another. The critical thing to realize is that each one of the objectives listed above will shape the way your website is designed and built, the technologies involved, and of course, the cost.

One of the strengths of New Prodigy is that we help you define the objectives for your website. We apply our experience and expertise to ensure that your objectives are achievable through your website (keeping your budget in mind of course).

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Take The Next Step

After you've placed your order, a marketing agent will follow-up with you to walk you through the next steps to getting your project rolling. You interact with real people!

next stepIf the option to purchase a service directly through our website is not presented then that means the service can only be provided via a custom quote. In this case, please contact us via our request-a-quote form, or call us, and we will be happy to help you out.

Also, if you don't feel comfortable ordering directly online, then you can also request-a-quote and a real person will be happy to follow-up with you.

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Client TestimonialClient Testimonial

...we managed to spread ourselves out across numerous vendors with respect to our marketing, web hosting, email, IT, and business consulting services...
Robb Goodwin, President
Continental Imaging Products
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